Along with the logo rebrand, the owner of Winning Story asked me to help come up with some new A4 flyer templates that they could use and modify as PDFs for various events and study groups in the cafe. At its peak, there were almost 20 regular study groups including:
- Baking study
- Coffee study
- English coffee class
- Latte art
- Roasting study
- Dutch coffee study
- Tea study
- English news articles
- Book club in Korean and in English
- Learning Chinese
- Learning German
- Learning Korean
- Language Party
- People Inside
- Play the Guitar
- Ukelele study
- Preparing to be a flight attendant
- TED talks
- Art club
- Society Debate
Although I started work on this, I was unable to finish it before the Cafe changed locations and many of the study groups ended. Those designs that I did complete can be seen below.
Sketch
This is the initial sketch I made to brainstorm a generic Winning Story promotional template:
Iteration
The Gallery below shows the design iteration of one of the flyers. My initial templates all included the Winning Story logo, but we decided to remove that on flyers that were not directly sponsored by the cafe.
Templates
The Gallery below shows the full extent of the templates I worked on. (You can see that many of them share the same text – therefore, these are just templates.) Two key things to note are:
- All Winning Story sponsored groups include the logo (others do not)
- I tried to classify these by banner:
- Non-Winning Story = medium coffee brown
- Coffee groups = light coffee brown
- Learning groups = coffee yellow
- Language/Art/Tea = light coffee green
All images are Creative Commons 0 images and I edited them in Photoshop to be grayscale images with only one focal point in full color.
