In 2010, I enrolled in Full Sail University’s Master of Media Design year-long online intensive program. Our “Master’s Thesis” for the program was a Project Book that was to be a collection of our year-long rebranding effort for a company of our choosing. I chose to rebrand Korean tourism (previously “Korea, Sparkling”) to “Discover Korea” which I felt was a much more dynamic and intriguing invitation for tourism. Over the course of the year, we focused on:
- Brand Development
- Design Strategy
- Production Workflow
Courses were each held for one solid month of intensive study and included:
- Designing Success
- Defining Client Needs
- Brand Development
- Effective Copywriting
- Design Research
- Organizational Structures
- Design Strategies and Motivation
- Design Integration
- Multi-Platform Delivery
- Measuring Design Effectiveness
- Professional Practice (Ethics of Design)
- Presentation of Design Solution
Project deliverables included:
- Project Book
- Moodboards
- Research Paper + Presentation
- Ads + ad copy
- Logo
- Style/Branding Guide
- Video
- Web design (sitemap → wireframes → PSD)
- SWAG (promotional merchandise)